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About AutomateX

Rail-native expertise, AI-native execution.

Domain knowledge, engineering capability, AI-native discipline. Most advisors live in one. We operate where the three meet.

Bill Guo

Bill Guo FICE CEng MEng

Founder, AutomateX Advisory

A decade on both sides of the rail delivery table. Imperial MEng. Network Rail Designated Project Engineer. Engineering Manager at Jacobs, leading significant programmes on HS2 as Engineering Lead. Director at an SME design consultancy. Same patterns kept repeating across every seat: senior engineers buried in compliance admin, quality that depends on who’s in the room, growth that stalls the moment the best people run out of hours.

In 2023 I started using AI to scale a rail business from zero to approximately £1m ARR by 2025, and won one of 16 tactical design partner seats on Southern Renewals Enterprise (SRE). The tools aren’t theory. They’re how I got here.

I founded AutomateX to bring that capability to the rest of UK rail. We automate the X that absorbs senior engineering hours, so the experts can focus on what only they can do.

“We should learn to say no to the things AI can do better.”

The AutomateX intersection Three-circle Venn diagram with Domain Knowledge, Engineering Capability, and AI-native lobes. The AutomateX logo sits inside the highlighted triple intersection. DOMAIN KNOWLEDGE ENGINEERING CAPABILITY AI-NATIVE

Domain knowledge

Lived delivery and recognition.

  • Network Rail DPE · Jacobs Engineering Manager (HS2) · Director, SME design consultancy
  • Vice Chair, ICE London Regional Executive Board (REB)
  • Young Railway Professional of the Year 2023
  • ICE East England Asset Resilience 2025
  • SRE Tactical Design Partner

Engineering capability

Formal engineering authority.

  • Fellow of the Institution of Civil Engineers (FICE)
  • Chartered Engineer (CEng)
  • Master of Engineering (MEng), Imperial College London

AI-native

Discipline, not tool-use.

  • Agentic AI
  • Generative AI
  • Machine Learning
  • AI Automation
  • Retrieval-Augmented Generation
  • Knowledge Graph
What people say
Tier 2 Rail Consultancy
“The AI workflow reduced the time to produce each deliverable by 35%. That freed our engineers to focus on work that actually needs their judgement, not formatting and admin.”
Technical Director
Major Infrastructure Programme
“Remarkable performance. He led all the assurance efforts and closed out over 3,000 comments across more than 10,000 deliverables. That level of throughput speaks for itself.”
Engineering Lead, Design Delivery
Train Operating Company
“Bill managed to deliver a large volume of station survey work with innovative methods, including drones and artificial intelligence. This allowed us to get the best quality results at a very affordable price.”
Project Manager, Station Assets
Infrastructure Consultancy
“Incredibly sharp. He understands things fast and sees the bigger picture clearly. His client focus is second to none, and he brings a calm, confident leadership style that helps teams deliver. Always a few steps ahead.”
Operations Director