Find your X AI in Action Scribtive™ About Where to start Take the Assessment Book a call
Where rail domain expertise meets AI.

Engineers engineering.

Free your team from the X that drains them. Truly AI-enabled, finally.

The pain

What’s draining your team.

Your seniors got into rail to solve problems and exercise engineering judgement, not to feel stuck in admin. Today they spend half their week on work AI can already do better. The work they joined for waits.

01

Engineers buried in admin.

Form A/B/C/G. Cat 3 comments. Standards searching. Moving data from one template to another. Repetitive, error-prone, soul-crushing. The work AI can do better, done by your most expensive people. The work they were hired to do queues behind it.

02

AI-readiness anxiety.

Tenders are starting to ask AI questions the way they asked BIM questions a decade ago. Your last response had to bluff. The next one will lose. Your clients are starting to audit your AI readiness. The window closes fast.

03

Hero dependency.

Two people hold the whole firm together. They are the system rather than enabled by one. When they take leave, the programme stalls. When they burn out or leave, the operation collapses. Your risk register is your senior org chart. You know it.

04

Margin walking out.

Every Cat 3 comment, every rework cycle, every late deliverable. You see the P&L. You do not see the AI-native competitor’s P&L improving every quarter.

05

Peak and trough.

Rail runs in peaks and troughs. Today the only way to scale your core team’s capability is to hire. Every peak forces new hires. Every trough turns those hires into a risk you cannot carry. The hire-rehire cycle bleeds margin. The alternative is a system that enables your core team to cover more, without growing headcount.

The prize

Your team, truly AI-enabled.

And you are the leader who took them there.

18 months from now your team is doing engineering, not admin. Your firm runs on a system that compounds with every project.

Integrated knowledge base
An AI-queryable knowledge layer across your standards, templates, and project history.
Reduced rework
Human error in repetitive document workflows materially reduced.
Streamlined workflows
Administrative and template-driven tasks shifted off engineers’ plates.
Higher accuracy
Knowledge searching and standards interpretation faster and surer.
Grounded outputs
Every output cited against your knowledge base. Hallucination mitigated by design.
01

Engineers engineering.

Your seniors do the work that compounds. Junior engineers get mentored. The work that drains the firm is gone. The work that builds it gets done.

02

Firms compounding.

Every project leaves the firm sharper. Standards reusable. Lessons that stick. Tenders that cite evidence. Win rate moves. Margin recovers. The firm stops running uphill.

03

The leader who saw it.

You become the leader who took your firm into the AI era. The one whose board sees the curve. Career-defining. Career-proofing. Your name shows up in the conversations that matter.

Cover of the Great British Railways Transition Team's report titled 'Artificial Intelligence in Rail: The Industry Action Plan'
The industry voice
AI creates opportunities to improve tasks and workflows in ways that are beneficial for people. Human centred tools can reduce manual and repetitive tasks, support or automate activities that add limited value, freeing people to apply their judgement and experience on those activities that matter most. Used appropriately, AI should make day-to-day work better, safer and less administratively burdensome.
GBRX AI Action Plan, April 2026
Why us

Engineering authority, AI-native execution.

Domain knowledge, engineering capability, AI-native discipline. Most advisors live in one. We operate where the three meet.

Bill Guo

Bill Guo FICE CEng MEng

Founder & Engineering Director, AutomateX Ltd

Ten years on both sides of the rail delivery table. Over 100 railway businesses across the client-side governance seat and the supplier-side delivery seat. Same patterns kept repeating: senior engineers buried in compliance admin, quality that depends on who’s in the room, growth that stalls the moment the best people run out of hours.

In 2023 I started using AI to scale a rail consultancy from zero to approximately £1m ARR by 2025, and won one of 16 tactical design partner seats on Southern Renew Enterprise. The tools aren’t theory. They’re how I got here.

I founded AutomateX to bring that capability to the rest of UK rail. We automate the X that absorbs senior engineering hours, so the experts can focus on what only they can do.

“We should learn to say no to the things AI can do better.”

The AutomateX intersection Three-circle Venn diagram with Domain Knowledge, Engineering Capability, and AI-native lobes. The AutomateX logo sits inside the highlighted triple intersection. DOMAIN KNOWLEDGE ENGINEERING CAPABILITY AI-NATIVE

Domain Knowledge

Lived delivery and recognition.

  • 10+ Years UK Rail Infrastructure
  • Young Railway Professional of the Year 2023
  • ICE East England Asset Resilience 2025
  • Scaled Supplier £0 to £1m ARR in CP7
  • SRE Tactical Design Partner

Engineering Capability

Formal engineering authority.

  • Fellow of the Institution of Civil Engineers (FICE)
  • Chartered Engineer (CEng)
  • Imperial College London

AI-native

Discipline, not tool-use.

  • Agentic AI
  • Generative AI
  • Machine Learning
  • AI Automation
  • Retrieval-Augmented Generation
  • Knowledge Graph
What people say
Tier 2 Rail Consultancy
“The AI workflow reduced the time to produce each deliverable by 35%. That freed our engineers to focus on work that actually needs their judgement, not formatting and admin.”
Technical Director
Major Infrastructure Programme
“Remarkable performance. He led all the assurance efforts and closed out over 3,000 comments across more than 10,000 deliverables. That level of throughput speaks for itself.”
Engineering Lead, Design Delivery
Train Operating Company
“Bill managed to deliver a large volume of station survey work with innovative methods, including drones and artificial intelligence. This allowed us to get the best quality results at a very affordable price.”
Project Manager, Station Assets
Infrastructure Consultancy
“Incredibly sharp. He understands things fast and sees the bigger picture clearly. His client focus is second to none, and he brings a calm, confident leadership style that helps teams deliver. Always a few steps ahead.”
Operations Director
Find your X

We automate your X.

Your X is the error-prone, repetitive, and time-consuming friction in your workflow, often unique to your operational context and organisation type. Move the lens, hover any point to see how AutomateX resolves it. Click to pin.

Tailor for your context
Where to start

Still need help to find your X?

We help you diagnose your X in three depths, pick the one that fits where you are. The Assessment surfaces candidate friction. The CPD opens the conversation. The Workshop digs deep. Each step credits forward.

Already know your X? Book a discovery call to discuss how we build and implement it.

AI in Action

Real-world AI delivering measurable results

Not experiments. Not prototypes. Production deployments solving real problems in live rail delivery.

Common questions

Before you book a call.

The questions rail teams ask us most. If yours is not here, drop it through the chat or book a 30-minute consultation off the back of the AI Readiness Assessment.

Where should we start?

Two paths depending on where you are. If you already know your X, take the AI Readiness Assessment and book a 30-minute consultation off the back of it. We’ll walk through your results together and map a clear first move.

If you’re earlier in your thinking, we recommend forming an internal AI working group and running a structured self-diagnosis. AutomateX can guide that working group through a proven method to identify your X, typically delivered as a 1-hour CPD or a half-day Workshop.

Are you selling a product or a service?

AutomateX is a custom-build service business, not a SaaS product. We diagnose your X, then build the AI-enabled solution that fits your operational context, your data, and your assurance environment. Each engagement is bespoke. Our strength is at the intersection of rail domain expertise and AI implementation, applied to your specific friction.

For teams that want a packaged AI tool rather than a custom build, we’re developing Scribtive™ and PACE OS™ as adjacent product offerings. Those are on the waitlist. The core AutomateX engagement remains custom build.

How long does a typical engagement take?

About 1 week to Diagnose. Up to 2 weeks for Alpha build and validation against retrospective data. Around 4 weeks for Beta build and independent blind evaluation. Then 3 to 6 months from Deploy to a live, fully assured workflow.

Complexity moves these. A tightly-scoped Form A automation lands sooner. A multi-discipline Operate & Evolve programme takes longer.

How is pricing determined?

Pricing depends on what you need. The Diagnose phase has two published options:

  • 1-hour CPD session (1-to-1 or group): £300. £250 for teams who’ve completed the AI Readiness Assessment.
  • 3-hour Diagnose Workshop: £1,800. Includes a Diagnose & Readiness Report with options and cost-benefit analysis. £1,500 for teams who’ve completed the Assessment.

Not every team needs this phase. Many already know their X and want to go straight to the Build phase.

For build engagements, pricing is outcome-based, not input-based. Every build is different, sized against the friction we’re removing and the value of the solution. We quote case by case. Talk to us directly for a quote on your specific situation.

What does AutomateX do with our project data?

Your data stays in the UK. Uploaded documents are stored in a relational database and cloud object storage with our UK-based infrastructure provider. Document content is anonymised at ingest. Un-anonymised data is only ever visible from the user account that uploaded it.

AutomateX is ICO-registered and operates under ISO/IEC 42001-aligned controls.

ISO/IEC 42001 alignment, what does that mean in practice?

ISO/IEC 42001 is the new international standard for AI management systems, the AI-governance equivalent of ISO 27001 for information security. For AutomateX it means three things in practice:

1. Documented framing. Every AI-enabled workflow we deploy has a framing artefact covering scope, hazards, success criteria, and acceptance thresholds, agreed by your sponsor before build starts.

2. Audit-traced output. The model version, the original wording, and any accept/override decision are all logged per artefact.

3. Drift evaluation. We re-run evaluations on a regular cadence to catch model drift before it surfaces in production.

Rail-grade assurance discipline applied to AI delivery.

Why rail-only?

Domain knowledge is where the value sits. AI tooling is increasingly commoditised. What’s defensible is the rail expertise that knows what good looks like, where the friction actually lives, and how the assurance process really works.

We don’t want to wait for AI generalists to figure out rail. We’re rail insiders building at the implementation layer ourselves, so solutions land in workflows that engineers actually use.

What if my firm is too small or too big?

Every rail firm has an X. Larger firms typically get most value from productivity and engineering-leverage gains, freeing senior judgement from admin. Smaller firms get most value from removing single-point-of-failure bottlenecks and reducing rework.

The real constraint isn’t firm size. It’s whether you’re ready to use AI responsibly and have the appetite for change. If you do, we can help.

The Long-Term Journey

From status quo to AI-enabled rail business.

The AI Readiness Assessment measures where you are today. The P.A.C.E-D™ method shows where AI adoption can take your firm over the next two to three years, and how the moves sequence. Most rail businesses sit on the Status Quo line. The curve below is the compounding path out.

Selling man-hours / linear growth STATUS QUO PILOT AUTOMATE COMPOUND EVOLVE Validate Risk-free · Low commitment AI Readiness Friction removal · Productivity Scale Knowledge System · Flywheel Productise Outcomes · Repeatable CROSSING THE CHASM DIGITALISE Defensible Moat·Unfair Advantage·Premier Positioning AI ENABLED RAIL BUSINESS

Find out where you sit on this curve.

P
Pilot
Validation
Build Trust
Pilot AI on a risk free project. Build proof before commitment. Understand the true cost of doing nothing. Trust is earned through evidence.
A
Automate
AI Readiness
Take Ownership
Build the digital infrastructure. Create a semantic knowledge layer that links your systems, captures your standards, and makes your knowledge queryable.
C
Compound
Scalability
Controlled Growth
Scale impact across projects and teams. Every project makes the next one faster. Knowledge compounds. Growth no longer requires more headcount.
E
Evolve
Productisation
Start Transformation
Stop selling time. Start selling outcomes. Differentiate what AI handles from what requires engineering judgement. Compete on a new dimension.
D
Digitalise
Moat
Become Mastery
Turn operational advantages into digital systems competitors can't replicate. Your expertise combined with AI becomes a moat that widens with every project.
Backed by Research

The evidence behind the P.A.C.E-D™ method

Every claim we make is grounded in published research from the world’s leading institutions. This isn’t opinion. It’s evidence.

McKinsey
88% adopt AI. Only 6% get real value.
Two-thirds of organisations remain stuck in pilot. Only about 6% qualify as AI high performers achieving more than 5% EBIT impact.
Read the research
BCG
AI leaders achieve 2x revenue growth
Leaders also deliver 3.6x total shareholder return and 1.6x EBIT margin versus laggards, and plan to invest 2x more, widening the gap further.
Read the research
McKinsey
Construction productivity has flatlined for 80 years
Manufacturing improved 90%. The total economy improved 50%. Construction? Just 10% in 22 years. The status quo is selling man-hours with no leverage.
Read the research
RICS
45% of AEC firms have zero AI use
From a global survey of 2,200+ construction professionals. Fewer than 1% have AI embedded across multiple processes. The window for early movers is still open.
Read the research
Deloitte
499,000 new workers needed in 2026 alone
The labour crisis is real. Unfilled positions could cost the industry £124 billion in lost output. AI isn’t replacing people. It’s the only way to scale without them.
Read the research
Mercer / McKinsey
54% of leaders say they won’t be competitive by 2030
Without adopting AI at scale. The World Economic Forum reports AI and automation will transform 86% of businesses by 2030. The question is when, not if.
Read the research
Coming Soon

PACE OS™ & Scribtive™

The AI-enabled operating system for railway project delivery. Built by a railway engineer, for railway engineers. Let engineers do engineering, not admin.

Scribtive™: PACE Deliverable Generation & Assurance Solution

Generate and assure PACE assurance documentation (e.g. Form A/B/G/H, CR-T, ITP or customised deliverables) with confidence and traceability. Documents that significantly improve approval rate and reduce administrative burden without added overhead.

Intelligent Knowledge Search

Instantly retrieve past decisions, standards, and lessons learned across your organisation.

Process-Driven Workflows

Built for roles under NR/L2/RSE/02009, guiding teams through PACE compliance with zero friction.

Q4 2025
Scribtive™ Form G prototype built & tested
Q1 2026
Alpha testing with early adopters
Q2 2026 · You are here
Beta launch & public waitlist access
Q3 2026
Pilot deployments with waitlist participants

Join the waitlist and get:

  • Early access before public launch
  • Founding member pricing, locked in
  • Direct input into feature priorities
  • Monthly insights from Bill on AI in rail

Ready to find your X?

Start with the AI Readiness Assessment. It is free, takes about 8 minutes, and lands a tailored report in your inbox. From there, book a 30-minute consultation to walk through your results.

Hi. What's slowing your rail delivery?

Drop your details and ask anything. We typically reply in seconds during UK working hours.

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